Vi kombinerar våra arbetsområden till en plats, välkommen in till Göteborgs bästa webbyrå och medianätverk “Valdemar”

Vi har länge arbetat med många olika områden inom webben – webbsidor, design, marknadsföring, sociala medier och med vårt eget medianätverk av siter. Vi har nu bestämt oss för att fokusera och samla ihop dessa kunskaper och erfarenheter till Göteborgs, och antagligen Sveriges, bästa webbyrå och medianätverk. Vi tycker att vi får lov att vara lite kaxiga när vi sysslat med webbrelaterad produktion sedan 1996 och vi börjar få ett bra fotfäste för hur nätet utvecklar sig. Vi använder vårt medianätverk som ett bevis på våra kunskaper – De genererar en miljon besökare per månad och nu vill vi ta den erfarenheten och kunskapen och dela med oss till våra kunder.

Besök vår webbyrå!

Vårt kontor ligger i mitten av Göteborgs center och ni får gärna komma in och besöka oss. Mer information hittar ni på vår sida dedicerad till vår webbyrå i Göteborg. Där uppdaterar vi mer kontinuerligt med vad vi sysslar med och vilka projekt vi lanserar, marknadsför och designar. Och listan av på vad vi kan erbjuda är lång, ett axplock är WordPress, e-shoppar, iPhone app utveckling och marknadsförings material till Youtube. Vi hoppas vi får ta del av era projekt och företag.

Vad händer med ThenMention.me? Ingenting, vår expertis och våra kampanjer på Twitter fortsätter med ThenMention.me’s modell men i Valdemars namn.

Since most of ThenMention.me’s system is based on automising a form of communication on Twitter, there are similarities between what spam is and what Then Mention me produces.

“Spam is the use of electronic messaging systems to send unsolicited bulk messages indiscriminately. While the most widely recognized form of spam is e-mail spam, the term is applied to similar abuses in other media” Spam according to Wikipedia.

If my system were set to react every time someone on Twitter mentioned the electronics company Apple it would automatically try to tweet to hundreds of thousands of people every day. Twitter’s anti-spam filter would most likely terminate the Twitter accounts sending out these messages within hours or minutes – But the process would still be considered as spamming. The messages sent out would include the three characteristics of spam; Twitter users would have received unsolicited bulk messages indiscriminately.

An example of a spam Twitter account and the messages it sends out taken from a guide which helps users detect spam. Note that the user’s name is GeorEllen and her Twitter username is bact78e5

Ultimately it is the receiver of the message who decides if it’s spam or not. If the messages are not seen as either unsolicited or undiscriminating the fact that they are sent in bulk shouldn’t matter. Although it is, in some cases, arguably a thin line between “regular” advertising and spam. But if the receiver were to notice that the message they received was automatically sent to them, they could suspect that it was sent in bulk. This makes the sender less trustworthy, less discreet and possibly a spammer.

Then Mention me’s system is also based on sending out messages, not receiving or replying. This makes the ability to open up a discussion, dialog, reply, feedback or comments impossible. Without a dialogue, the marketing method needs to convey a message and enough trust to convince the receiver to take part of the promotion. This is especially difficult when Twitter only allows for 140 characters.

Then Mention Me’s Question

That’s why my research question became: How do you send pre-defined bulk messages to Twitter users, with the intent to promote a company, service or a product, without being treated as spam?

The answer? Stay tuned for part two.

As we’re at the end of the summer it’s time to redesign the site and go from standard html code to a fully featured WordPress site. While this is taking place the site might not work or even have missing content. But stay tuned as the site will be ready to launch in early September.

At Then Mention Me we use social media sites like Facebook, Twitter and Pinterest to drive targeted traffic to your site, app or online service.

We are an affordable alternative to ad services like Google Ads or Facebook Ads. We have an extensive network of blogs, Facebook pages, YouTube publishers and Twitter users. When creating our campaigns, we make use of these networks and choose which ones best fit your niche. We also have custom written software and tools which find your target audience on social networks and market directly to them, without ever resorting to spam or intrusive methods.

How does it work?

Fill out our contact form and include a short description of your business including addresses to your site, app or social pages and users. We’ll perform an evaluation and determine if we would be able to help you find new visitors, customers and users. We’ll then send you an offer and explain what we can deliver and how. We’ll use

one, or several, social networks which best suit your niche; Pinterest is an excellent resource for food and drink related niches and Twitter has great potential when it comes to sale campaigns. We’ll use both our own software solutions and our connections within the networks to build you a custom built campaign.

How much does it cost?

We can work with the smallest of budgets; almost all of our campaigns are scalable. We want to impress you and gain your trust – And the best way of doing that is starting small and delivering what we promise.

Do you have any campaign examples?

We do! Be sure to view our previous campaigns and the list of brands we’ve helped promote in the past. There’s also a video of one of our Twitter marketing methods. In addition, we’ve researched our Twitter marketing methods at the University of Gothenburg in Sweden. And with a background in cognitive science and communications we have the educational experience needed to adapt and develop our social media marketing campaigns like no one else.

Twitter has been proven to be a great marketing resource to get participating users, customers and website members. Large businesses use the social media platform by openly communicating with its customers, prior to pushing ads to its target audience. The social media influence on the internet makes communication an important and valuable asset. However, it requires a large budget and there is limited amounts of previous research available. With the use of Then Mention me, a system to automate promotional messages, combined with a quantitative data collection example, this paper sets out to explore the possibilities of Twitter marketing and communication. Is it possible to send pre-defined bulk messages to Twitter users, with the intent to promote a company, service or a product, without being treated as spam? The results show that if the tweets sent out include an understanding and knowledge behind Twitter lingo, culture, context and trust it is possible to get a positive response rate. The larger implications of the results discusses communication as one of the most important aspects of digital marketing, especially in the new social media landscape.

The best way to explain the basics of Pinterest is to think of it as similar to Twitter, but instead of text messages, you use pictures to communicate. While you can do other things with it, the main attraction is the micro-blogging aspect, but with where focus is on “pinning” pictures.

Why Pinterest marketing ?

Because it’s not over saturated with spam, yet. And its user base isn’t as harsh against promotions as say Twitter users have become. Before you begin understanding what Pinterest marketing can do you should know it’s most valuable asset; The user demographic is made up of women. A lot of women. The biggest categories are food and fashion, hands down. But that doesn’t mean you can’t take your niche and introduce it to Pinterest demographics, as long as it’s not 100% male oriented (you know what I’m talking about). And it should be noted that Pinterest drive more traffic than Google+, Youtube and LinkedIn – Combined!

Want to know what gets viral on Pinterest?

A friend of mine created a tumblr blog, and filled it with pictures which he then he put on Pinterest. He created a mass following on Pinterest, creating a good basis for futher Pinterest marketing within other niches. Check out his tumblr here and you’ll see what works for the general crowd. Now, be careful – These pictures are copyrighted so I wouldn’t use them myself.

Now, get the terms – There are pins, for pinning an image. Then there’s likes and repins, which is similar to Twitter’s retweets.

First off – Tag your pictures properly. The most popular tags, which usually gets a lot of repins, are Luxury, LOL, Funny, Animals, Cute, Architecture, Food, Drink, Nature, Landscape, Sexy, Glamour, Girl, Love and Fashion.

Second – Be creative. Even if you might have some luck, getting general pictures go viral, it’s topical and trend-themed pictures which gets the most juice. I pinned a new popular magazine cover, before anyone else, and within a few minutes I had 100+ repins.

Third – Everything you know about Twitter marketing, use it – Get followers, likes and repins. The most important thing about Pinterest is to get in there as early as possible to really make use of the network. Pinterest marketing is worth your time and setting up an account is easy.

Remember – Don’t promote Amazon affiliated links! Pinterest has been known to remove the affiliate ID’s and replace them with their own.

If we summarize Branded 3′s case study, it boils down to:

• Get up to 50 Tweets, gain some rankings.
• Up to 1000 Tweets, minimal gains only.
• From 1000 to 5000 Tweets, gains are more significant.
• 5000 and above Tweets catapult a website to higher position.
• 7500 and above Tweets give you an almost guaranteed top 5 SERPs position.

So what do you think, is it a good or a bad thing?

It might sound harsh but you can’t rely on one company website any longer. Even a few years ago it was enough having a website and one blog. That’s already played out – Now you need a Twitter account, blog, links and someone who keeps any eye out for all the upcoming social media services which could be of benefit for you.

It’s a lot of work. And requires a quite large budget. That’s why me and my partner started Web companion, where we help out companies with their web presence. It’s more than Facebook likes, Twitter followers and Youtube views. Let us tell us what we can do for you – And any feedback is always welcomed.

Head over to Web Companion – The best solution to get your web presence known!

“Technological reality is not a truly human order because there are no subjective qualities involved: no love, no beauty, no poetics, no art and no intrinsic value.” – Peter Raine Source

The internet is for many people a part of the modern societies daily routine. Its vast selection of uses makes it a part of our reality, either as a complementary tool or as a direct method to interacting with the world. The quote above was written by Peter Raine, and focuses on his thoughts on the limitations of which the virtual internet world possesses and creates. Raine states that we are naive and can’t see the negative impact the virtual worlds have on our cultural backgrounds and world view. And while the quote might seem harsh and provocative, there are evidence to be found, with both positive and negative cultural impact factors surrounding the globalisation caused by the net.

As previously mentioned, the internet brings cultures closer together. It lessens the disparity between cultures, especially with its use of English as the one main language. The anonymity of the medium also lessens racial, gender and stereotype problems often related to cultural clashes. Another aspect would be to explore different personalities which had hitherto gone unexpressed. This could be related to suppressed characteristics of some cultures, where a person gets the chance to live more freely. The anonymity has its positive feedback due to people exploring other cultural and gender roles. This is witnessed in studies where online role playing gamers seems to explore other roles which are different to its real life persona. One examples of this would be when a person fakes its real gender, not to harm or deceive, but to explore a world with new eyes and characteristics.

In these studies the web is described as monolithic, a one giant cultural community. There
is evidence of this in the beginning of the 1990s when the computer connections became more and more public. Prof. Brenda Danta of Sociology & Communication spoke about these occurrences in a lecture from 2002:

“In some respects it was probably justified to speak in monolithic fashion of “Internet culture” or “virtual culture” in the late 1990s. To some extent, so-called “Netizens” did come increasingly to share some elements of a common way of life–common jargon, attitudes, skills, and practices [...]” – Source 

But what are the downsides to having a monolithic cultural community? Previously I mentioned that disparity among cultures lessened with the internet globalisation, but that’s not entirely true. It also has the opposite effect since its the wealthy cultures which has access to the web. One article describes this effect as “Universal access does not automatically mean universal power

[...]The power over the internet is controlled by the users who uses it and creates its content. So one way of looking at it is – the more the web increases in size, the more control its users has, and the users comes from the wealthy cultures. – Source 

Since most of the studies concerning cultural aspects of the net are relatively new its interesting to witness new forms of concepts emerging. I stumbled upon one which was particularly interesting, titled “equal digital opportunities”#. It explains the problem at hand rather well since opportunities are lost from those cultures which aren’t able to keep up with the modern societies development. Primarily because the internet is itself a spatial, ever evolving product and the tools to interact with it are still subject to cultural and economic constraints.

This research examines recruitment through Twitter’s @reply mechanism and compares the results to other survey recruitment methods.

Recruiting people to take a survey is similar or equivalent getting people interested in a website. While the subject matter behind the survey is different from Then Mention me as a service or product, they both aim to deliver a tweet which makes the receiver go from using Twitter to a website. The case study also makes use of Twitter’s @reply mechanism, which also is referred to @mention, which is what Then Mention me also will use.

The results from the case study proved to be successful and delivered the amount of survey applicants the sender wanted.

“A total of 7,327 recruitment tweets were sent to Twitter users, 2,865 users started the survey and 1,544 users completed it which yielded an overall completion rate of 21.3 percent. The research presents the techniques used to make recruitment through Twitter successful.”

The researchers picked the Twitter users by using the following criteria.

• Screened for certain terms which fit the research project.
• Only picked users who had written tweets in English.

Other criterias, such as age and gender, were established at the website and not through Twitter. To increase the response rate the authors used theories regarding social exchange studies from “Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method” by Dillman etc. The social exchange studies tells us that a person’s voluntary actions (which are mentioned as costs) are often motivated by the return the actions will bring (the rewards for doing it). But how will the participants know if they will receive the reward? That’s where trust plays an important role. Other important factors, in which the Colorado Denver Business School survey use to increase participation, are as follows.

• Researches should provide as much information about the research as possible.
• Describe and be transparent concerning how the results will be used.
• Asking the participant for help or advice.
• Mention that the person’s opinion is important.
• Student surveys are often regarded as positive, if the participant is a student themselves.
• Designing the survey in an interesting way.
• Provide social validation that others have enjoyed participating.
• Provide social trust within the social exchange.